Using Social Media to Increase Sales and Brand Awareness

Companies are continuously launching marketing campaigns to help promote their logo and boost their sales. Some of they are highly successful – Carlsberg’s slogan and advertising of ‘probably the very best lager in the world’ generates excellent brand awareness and reputation. This then leads to increased sales and ultimately increased profits. However, many of these companies have large promoting budgets. What if your organization can’t afford these marketing initiatives? This is where Social media marketing also comes in. Most facebook marketing ‘tools’ cost nothing to utilize which enable it to supply the same amount of marketing exposure whether you are just starting out or really are a giant conglomerate. This article explains how you can use social media to increase sales at the relatively affordable.

Firstly, let’s just dispel the myth that social media marketing does not lead to a direct surge in sales. Here are some examples to prove this: Sony announced in February that through Twitter they’d earned a supplementary £1million in sales, Dell announced in June last year that their presence on Twitter taken into account $3 million dollars surge in sales. You might reason that these are two big companies plus they already have a brand name reputation. However, other smaller companies in addition have experienced increased sales through this type of marketing. John Fluevog Boots & Shoes Ltd, a little shoe making company in Canada, reported a 40% rise in sales in 2009, the same year it started social media, this was not by accident.

So how do social media help with increased sales for your organization? Social media tools allow you usage of millions of people. A television advert will attain the sightseeing during those times and allows for no interaction with the consumer. One tweet can reach thousands of people. Sainsbury’s as an example regularly tweet their latest offers. Anyone looking to match these could simply follow Sainsbury’s on Twitter. This gives a lot bigger potential client base and enables sales to raise, whilst also creating brand awareness. Furthermore, people can respond to these tweets, which provides a forum for customer interaction and therefore customer insight. Your business can emulate this, tweeting your promotions provides free advertising. If this is done creatively, it really can boost sales and get your company noticed.

Social media marketing works in a similar way with forms of promoting; it can be viral. A small company initially creates anything of mouth basis, people tell their friends. This type of promoting, especially Twitter and Facebook, work with the ‘friend’ concept. People can present you with positive reviews, recommend your products or services and tweet about your business. This whole social community allows your organization’s name and brand to become viewed by a tremendous amount of men and women. Continuous usage of social media marketing after a while creates brand awareness and so helps to improve sales. One of our clients, PeachorLemon, a vehicle review website, gained over one hundred followers on Twitter in just a week. This is a hundred more and more people who learn about promotions and will be offering, may tell their friends, check out the website or use other social media marketing outlets to cover PeachorLemon. All this creates brand awareness and as time passes increased utilization of the website, thus increasing its value.

The effect social media can have on brand awareness is crucial in the future of small business owners marketing strategy. Brand awareness is simply one manner in which sales are increased, there are many other important contributing factors. However, because this article has demonstrated, creating brand awareness through this new exiting variation of marketing may have a huge impact on your company and revenues.

The 4 Areas of Essential Sales Skills

For an organization to sustain continued growth and success, sales must occur with a continuous rate. If there is a sales culture within a business, then it’s prone to find success more than a long period of time. A company where every individual gets the necessary skills to be aware of and nourish what prompts a potential customer to get will certainly generate more revenue and outshine their competition. Educating everyone in the company about basic sales skills and showing them how their job affects the revenue in the company is what turns buyers into long-term customers.

For the business enterprise team of developers itself you can find 4 parts of essential skills that sales professionals must master as a way to build lasting relationships with customers also to learn how to close deals on a regular basis. These are personal skills, relationship skills, professional business skills and return on investment skills. If you hone knowing about it of such skill areas you’ll be on the way to transforming into a successful sales rep.

In addition to emphasizing sales skills, everyone in the company must also concentrate on the clients’ needs. Sales experts who take the selfish viewpoint will aim to close the deal no matter what. Sometimes this is towards the detriment of lasting relationships with clients that may yield less immediate rewards but bigger in the grand scheme of things.

Let’s examine several areas that are important to sales professionals:

  • Personal Skills: Ensure that the sales professional is assured and competent using their own skill sets and self awareness.
  • Relationship Skills: Ensure that you have good interpersonal skills that can be used collaboratively to build trusting and lasting relationship with co-workers, customers and employers.
  • Professional Business Skills: Have the ability to plan effectively, which range from business planning, objective setting and goal definition, metric and measurement of achievements towards targets.
  • Return on Investment Skills: The ability to combine all the other skill sets make it possible for sales professionals to maximise the potential from an environment of sales culture. This would be inside form of constantly going after new innovations, products and service development. Always aiming to boost your services and sustain lasting customer relationships.

Take these 4 aspects of sales skills and be competent at them. When this continues to be achieved there is a tools to use to create trusting and business focused relationships with customers. To reiterate the idea again, if you take a person centric viewpoint and combining it with your own individual sales skills you may engage the shoppers along with your fellow employees in such a way that will only sustain increase of sales as well as the organization overall. By taking this standpoint on the more selfish approach, you happen to be giving who you are a better probability of higher monetary and reputational gain because your career progresses.

In order to achieve this time you will need to put inside extended stays of developing your skills. Much of this rests with all the sales leaders within a corporation. Sales leaders must coach their staff, evaluate and mentor sales professionals and assist them in developing solid plans and opportunities to increase power they have to guide effective sales campaigns.

If each team member is customer focused and it is fully prepared and educated to deliver inside their field of expert knowledge, your small business will likely be to an absolute formula. This system of labor provides clarity on connections towards the customer and your targets being reached at all times.

If each individual sales professional has got the basics right, the simple stuff that people overlook from time to time, you may bring more appeal and visibility for a career. Aim to become the best listener and approach clients as real people which you want to generate a lasting relationship with.

Treat people while you would want to be treated, be polite and courteous, embark on compelling and fruitful conversations. Everything else will belong to place; your customer centric viewpoint will help you to develop resilient relationships that benefit your customers, the organization you might be employed by, and many crucially yourself. Your essential sales skills have progressed from someone focus with a more general and external focus, and today finally with a strategic focus.

The 4 essential sales skills will take you a long way if used correctly and paired using the customer needs in the center or all your interactions.

Since 1984, Todd Cohen has coached and led sales teams to deliver over $500 million in revenue for leading companies including Xerox, Gartner Group, Pensare, Thomson-Reuters, and LexisNexis.

As the Principal of SalesLeader LLC, Todd inspires, advises, and builds powerful sales teams that produce outstanding results. He also provides strategic oversight for sales teams and is executive sales coach and advisor to clients ranging from small, growing start-ups to well-established, large corporations. Todd is a frequent speaker at sales conferences and national association meetings and hosts his very own radio show “Let’s Talk Sales Culture.” Todd’s book “Everyone’s in Sales” will probably be out in summer 2011.

Todd will be the founder of The Innovators Club, co-founder of LinkedIn Live Philly, and co-leader of Career Transitions – a non-profit group dedicated to helping professionals in transition. He is really a professional member in the National Speakers Association, a board member in the NSA Philadelphia chapter, and serves as chair in the Sales and Marketing group from the Greater Philadelphia Senior Executives Group. Todd may be active within the American Cancer Society and also other charitable organizations. He holds a Bachelors Degree in Business Administration from Temple University.